Posted by Adrian on 14 Aug 2007 | Tagged as: Celebrity, Technology, Brand, Charities, Online, Fundraising Technology, Fundraising Campaigns
I have come across– somewhat belatedly I am sure! – a great use of the new media tools available for all to use. The Variety Club has launched a Mr Men and Little Miss Celebrity Podcasts. They have got some of the UK’s best-loved celebrities from screen and radio to record their favourite Mr. Men […]
Posted by Adrian on 01 May 2007 | Tagged as: Technology, Brand, Charities, Online
Via the Donor Power Blog I came across this entry on the Brands Create Customers blog. Point four advises:
“Think of your brand as a way to recruit customers to add value back to the brand. Give customers the tools to innovate, and to speed your brand forward. Their wheelies may become new markets.”
Exactly!! Let go […]
Posted by Adrian on 08 Mar 2007 | Tagged as: Brand, Charities, Philanthropy, Fundraising Campaigns, CSR
Robert Preston, the BBC’s business editor, writes a regular blog. Today he has posted a pretty pointed criticism of the Product (RED) campaign which raises money for the Global Fund through branded products. He bases much of his opinion on an article in Advertising Age.
The three main criticisms of the campaign are that it benefits […]
Posted by Adrian on 22 Feb 2007 | Tagged as: Brand, Technology, commoditisation, Charities, Online, Fundraising Campaigns
The Product (RED) campaign is not basking in its own success (over $20M raised worldwide) but continuing to develop and evolve.
Their latest trick is to have created an Impact Calculator where you can feed in the details of the products you have bought, and it will calculate the impact that this will have had on […]
Posted by Adrian on 14 Feb 2007 | Tagged as: Brand, Charities, CSR
Further to the furore over the Gates Foundation’s investment policy the Joseph Rowntree Charitable Trust has taken action. They have sold their £2m stake in Reed Elsevier due to their concern over the publishing company’s expanding involvement in the “.. deeply unethical and irredeemably corrupt..” arms trade fairs. Considering the fact that these shares brought […]
Posted by Adrian on 06 Feb 2007 | Tagged as: Brand, commoditisation, Fundraising Campaigns
What can a charity give back to a donor…. Steve Bridger puts it very succinctly when he says “Passion for a cause”
Back in October last year I embarked on my mission to convince anyone who would listen about the need for commoditisation. I have since flagged up examples of this approach working on sites such […]