I was excited to be asked to be on the judging panel of the Third Sector Excellence Awards, and last week spent much of Friday going through the many fantastic entries with my fellow judges. I wasn’t entirely sure about the mechanism for the scoring process, which I think can be (greatly!) improved, but was much inspired by the healthy debate. It was also very refreshing to not only be confronted by submissions from the large branded charities which, although producing work of formidable quality, have the advantage of the funds to spend on external agency help and input.

Two things stood out in the best entries: firstly those organisations that took the time to personalise their messages for different audiences – recognising that individuals give and support in different ways and for different reasons. Secondly the success enjoyed by those charities which took the initiative to engage their supporters. Asking for a response and interacting with your supporters makes them feel much more valued, and enables you to learn more about what motivates them.

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