Online failures.

As reported in this week’s Third Sector Magazine, iConcertina and e-consultancy’s latest Website Benchmark Report on the accessibility of charities’ online offerings, makes depressing reading. For an interview about the results we found I said:

“The fact that no single site met all the criteria is worrying. If individuals feel that a site isn’t designed for their use, they may begin to question the charity as a whole or simply go away quietly, never to return.”

Although there was a 14% improvement on last year’s results the third sector is worryingly behind the curve on this one. Online really is the perfect medium to efficiently reach a wider audience, and if you are going to do it, you must do it properly. It doesn’t have to be difficult or expensive – there really is no excuse.

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