Archive for July, 2007

My Top 5.

This week’s Carnival of Non-Profits is to be held on the Non-Profit Marketing Blog, and is titled ‘My Top 5”. I thought I would add my penny’s worth with a UK perspective on what, I think, are the 5 things it is most important the third sector focuses on. So here we go:
Build trust: […]

Online failures.

As reported in this week’s Third Sector Magazine, iConcertina and e-consultancy’s latest Website Benchmark Report on the accessibility of charities’ online offerings, makes depressing reading. For an interview about the results we found I said:
“The fact that no single site met all the criteria is worrying. If individuals feel that a site isn’t designed […]

A further case for embracing new media.

An article in the Guardian yesterday had a great, succinct quote to support the use of Web 2.0 by smaller charities.
Dave Rogers, who volunteered to help out the National Phobics Society in developing their website said:
“A website is so important because it allows us to operate on a national level from a small base in […]

Saying ‘thank you’.

Monday’s posting on the Whitewater blog highlighted the need for charities to work harder to retain their donors. To receive a donation and not acknowledge it in any way is not only rude but also self destructive. Saying ‘thank you’ does not have to be expensive, or even that time consuming, but can make a […]