Via the Donor Power Blog I came across this entry on the Brands Create Customers blog. Point four advises:

“Think of your brand as a way to recruit customers to add value back to the brand. Give customers the tools to innovate, and to speed your brand forward. Their wheelies may become new markets.”

Exactly!! Let go of your brand, allow and trust your customers (donors/supporters) to tell you what you mean to them….and to go out and spread the word.

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